Billposters

A billposter is a person or company whose occupation is to affix advertisements, known as bills or posters, to public surfaces. This practice, often referred to as billposting or poster advertising, has a long history as a method of outdoor advertising. Billposters are responsible for the physical act of adhering these advertisements, typically using paste or glue, to designated areas such as walls, hoardings, construction site hoardings, and specially erected frames.

The work of a billposter requires knowledge of locations with high foot traffic and visibility to maximize the effectiveness of the advertisements. They often work with advertising agencies and businesses to place their campaigns. Historically, billposting was a significant part of urban advertising landscapes. While its prominence has been influenced by the rise of digital media, it remains a relevant form of advertising, particularly for local events, entertainment, and retail promotions.

In some areas, regulations govern where and how posters can be placed to maintain public aesthetics and prevent clutter. The industry has adapted with newer materials and application methods. The role can involve physical labor and often requires working outdoors in various weather conditions. The term billposter is also sometimes used more broadly to include companies that manage the entire process of poster advertising, from design and printing to placement and maintenance.