Ausstattungspaket

Ausstattungspaket is a German term that literally translates to "equipment package" or "feature package." It commonly denotes a predefined bundle of options, accessories or features offered together as a single configurable or optional set, most frequently in the automotive industry but also in consumer electronics, furniture and building projects.

In automotive contexts an Ausstattungspaket groups interior, exterior and technology features—for example upgraded upholstery, infotainment systems, driver assistance functions or aesthetic trim—into named tiers (sport, comfort, luxury). Manufacturers use packages to simplify configuration, steer customers toward profitable combinations and present clear price levels. Packages may be optional add-ons or part of standard trim levels.

Beyond marketing, Ausstattungspakete affect pricing transparency, resale value and production logistics. Bundling can lower per-item cost but may force buyers to purchase undesired features to obtain desired ones. Consumer protection and sales regulations in many jurisdictions require clear disclosure of package contents and pricing.

Related concepts include options, trim level, and bundle. In translation, Ausstattungspaket is often rendered as "equipment package," "option package" or "feature package." The term emphasizes grouping and convenience in selection rather than single-item customization.