Analyseziel

Analyseziel is the objective or target of an analysis, describing what the analysis is intended to achieve and how success will be judged. It sets the scope, guides methods, and shapes interpretation. The term is used in research, data analytics, business analysis, and quality management.

An Analyseziel includes the problem or question to answer, the expected outcomes, and the criteria for success. It specifies metrics, data sources, timeframe, and stakeholders. Clarity is usually enhanced by SMART criteria: specific, measurable, achievable, relevant, and time-bound.

Formulation steps typically include: identifying the decision or problem; translating this into analytical questions or hypotheses; defining data needs and methods; setting success criteria; obtaining stakeholder alignment and sign-off; and documenting the objective.

Examples help illustrate the concept. In science, the Ziel might be to test whether a treatment reduces symptom severity by at least 20% within 12 weeks. In business analytics, it could be to determine whether a campaign increases quarterly revenue by a defined margin. In data science, the aim may be to build a model that reaches a validation accuracy above a threshold.

Common pitfalls include vague wording, untestable criteria, misalignment with decision-making, scope creep, and biased or incomplete data. Related terms are Forschungsziel and Zielsetzung.