Affixen

Affixen is a software company and platform that provides automated metadata tagging, content management, and rights workflows for digital media. The platform combines machine learning with structured metadata to help publishers, agencies, and creators organize large media libraries, improve searchability, and manage licensing.

Affixen's core product centers on AI-assisted metadata generation, semantic search, and automated captioning. It supports tagging across multiple languages, extraction of rights information from contracts, automated watermarking options, and a rules-driven workflow engine that routes assets through review, approval, and licensing steps. The platform offers a REST API and plugins for major CMS and digital asset management systems, and can be deployed in cloud or on-premises environments. Data handling follows privacy-by-design principles, with role-based access control and audit trails.

Affixen was founded in 2018 in Berlin by Lena Fischer and Marcus Ito. The company raised seed funding in 2019 and completed a Series A in 2021. In 2022 it entered partnerships with several media houses to power search and rights management for their digital catalogs, and expanded to North American markets in 2023.

Analysts describe Affixen as addressing a common bottleneck in large media libraries, though some deployments report challenges with tagging accuracy in niche domains. Users have praised its integration options and workflow flexibility, while cautioning that human oversight remains essential for licensing decisions.

As a platform, Affixen aims to streamline media operations by aligning metadata, discoverability, and rights management within a single system.