Adulators

Adulators are individuals who give excessive praise or flattery to someone, typically a person in a position of authority, in order to gain favor, protection, advancement, or other benefits. The behavior is characterized by inflated compliments, chorus-like agreement, and avoidance of skepticism or criticism. While sincere admiration may be well-intentioned, adulation is perceived as disingenuous when it serves instrumental ends.

The term derives from Latin adulationem, adulator, and has been used since classical times to describe those who flatter rulers or powerful figures. In modern usage, it encompasses a range of behaviors from heartfelt praise to calculated deferential acts aimed at securing access or influence.

In political, corporate, and social life, adulators may surround leaders to reinforce authority, provide flattering feedback, or shield decision-makers from dissent. Not all praise is manipulative, but adulation is typically distinguished by its lack of critical judgment and its focus on personal gain.

Psychological explanations emphasize social reciprocity, self-esteem, and fear of marginalization as motives for flattery. Adulation can distort judgment, suppress dissent, and contribute to riskier choices when decision-makers rely on flattering input rather than honest critique.

Related terms include flattery, sycophant, lickspittle, and toady.