Adhese

Adhese is a European advertising technology company known for its ad serving platform used by online publishers to manage and deliver advertisements. The platform provides core components such as an ad server, ad tag management, campaign management, and reporting. Publishers can organize inventory, assign campaigns to ad slots, rotate creatives, and generate performance data for revenue optimization.

Adhese supports direct sold campaigns as well as programmatic inventory sourcing, enabling publishers to connect with demand sources and manage multiple ad buyers through a single interface. The system is designed to streamline the end-to-end process of selling and serving ads, from campaign setup to delivery.

Analytics and reporting are included to track impressions, fill rate, revenue, and creative performance, with options for customization and data export. This data supports optimization decisions and revenue forecasting for publishers.

Privacy and regulatory compliance are addressed through privacy controls, consent management integrations, and alignment with European privacy rules such as GDPR. The platform emphasizes controls that help publishers manage user data and maintain compliance within EU markets.

Adhese is designed with a focus on publishers seeking control over their inventory and monetization, and is commonly used in European markets, notably in the Netherlands and neighboring regions.