ARGlike

ARGlike is a descriptive label used in software design and media studies to refer to experiences that emulate augmented reality (AR) interactions without requiring specialized devices. ARGlike projects overlay digital content onto real-world or simulated environments and respond to user actions in real time, but they typically run on common devices such as smartphones, tablets, or standard desktops.

Common characteristics include context-aware overlays, real-time rendering, interaction through touch or pointer input, and simplified spatial mapping. ARGlike experiences may also incorporate narrative and puzzle elements similar to alternate reality games (ARGs), using cross-media delivery to guide users through a story.

Implementation often relies on computer vision, marker-free tracking, or simulated environments, along with 3D graphics, sensors, and localization data. Developers may use established AR toolkits and engines without requiring dedicated AR hardware, enabling desktop or mobile prototypes.

Applications span education, marketing, cultural heritage, training, and entertainment. ARGlike projects can be used to demonstrate AR concepts, prototype user interfaces, or deliver location- and context-dependent content.

Origin and usage: ARGlike is not a formal standard; it is a descriptive term that has emerged in design discourse to categorize experiences that resemble AR without hardware constraints. It is related to AR, ARKit/ARCore, and ARG-style storytelling.

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