Útsölur
Útsölur are retail events during which prices are reduced to clear surplus stock. In Icelandic commerce, the term refers to both end‑of‑season sales and shorter promotional clearances, and they are used by a wide range of stores, from small boutiques to large chains.
Typical characteristics include discounts applied to a broad portion of stock or to specific product lines,
For consumers, útsölur offer opportunities to purchase goods at reduced prices but may involve limited stock
Regulatory context in Iceland emphasizes truthful price representations. Retailers must avoid misleading price disclosures, and consumers