Értékláncait

Értékláncait is a Hungarian term that translates to "value chains" in English. It refers to the full range of activities required to bring a product or service from conception through the different phases of production, delivery to final consumers, and eventual disposal. This concept, popularized by Michael Porter, helps businesses analyze their internal activities and identify areas where they can create competitive advantage and increase value for customers.

A typical value chain includes primary activities and support activities. Primary activities directly involved in the creation, sale, and distribution of a product or service are: inbound logistics, operations, outbound logistics, marketing and sales, and service. Inbound logistics deals with receiving, storing, and distributing inputs. Operations transform inputs into the final product or service. Outbound logistics involves collecting, storing, and distributing the product or service to customers. Marketing and sales promote and facilitate the sale of the product or service. Service includes activities that enhance or maintain the product's value after it is sold.

Support activities, on the other hand, provide the infrastructure for the primary activities to occur. These include firm infrastructure, human resource management, technology development, and procurement. Firm infrastructure refers to general management, planning, finance, and legal affairs. Human resource management is concerned with recruiting, hiring, training, and developing personnel. Technology development focuses on improving products and processes. Procurement involves purchasing inputs used in the firm's value chain. By understanding and optimizing each element of its value chain, a company can achieve cost advantages or differentiation, leading to a stronger competitive position.