winetojuice

Winetojuice is a coined term used to describe beverages that blend wine with fruit juice to create a juice-forward hybrid between wine and juice. The concept is not a standardized industry category and meanings may vary by producer or marketer. In general, winetojuice products aim to emphasize fruity character and refreshment while retaining some acidity and alcohol from wine.

Production methods include direct blending of wine with fruit juice or juice concentrates; blending de-alcoholized wine with juice; or creating a product by removing alcohol from wine and then adding juice to adjust flavor and texture. Some products are designed to be wine-like in aroma with higher juice content, while others are marketed as juice beverages with a hint of wine influence. Flavor profiles often feature citrus, berry, or stone fruit notes, depending on the juice component and the base wine.

Regulation and labeling: classification depends on jurisdiction; products with measurable alcohol content are generally regulated as wine or wine-based beverages, while those with little or no alcohol may be treated as juice or mocktails. Labeling typically lists the beverage's ingredients and ABV. Market reception has been limited to niche segments; some producers position winetojuice as a bridge between wine enthusiasts and fruit-forward casual drinks.

See also: sangria, wine cooler, fruit wine, de-alcoholized wine, non-alcoholic beverage.