vörumerking
Vörumerking is the process and result of creating and managing the perception of a product, company, or service in the minds of consumers. In Icelandic usage, it denotes the brand as a whole—the identity, associations and reputation built over time—whereas vörumerki usually refers to the legally protected brand mark or trademark. A successful vörumerking differentiates offerings, influences choice, and can command premium.
A vörumerking comprises several elements: the brand name, logo, visual identity (color, typography), voice and messaging,
Brand management focuses on building brand equity, the added value linked to recognition, quality perceptions, trust,
In practice, vörumerking spans traditional advertising, packaging, online presence, social media, and customer experience. In a