volumsandel
Volumsandel, often translated as volume share, is a metric used in business and market analysis to describe the proportion of total sales or sales volume that a product, brand, company, or channel accounts for within a defined market and time period. It focuses on the physical quantity sold rather than the monetary value of those sales, and it is distinct from value market share, which is based on revenue.
Calculation and scope: Volumsandel is calculated as the entity’s sales volume divided by the total market sales
Uses and significance: The metric is widely used to assess competitive position, demand strength, and market
Limitations: Volumsandel does not reflect profitability or price differences, and it can be affected by promotions,