viðskiptaupplýsingar

Viðskiptaupplýsingar refer to data used in the conduct and management of commercial activity. The term covers information about customers, suppliers, products, sales, contracts and internal performance data, and can be held internally or shared with partners and service providers. It encompasses both personal data and non-personal data generated through business activities.

Categories commonly included are personal data such as names, contact details, and payment information, as well as non-personal data such as product codes, inventory levels, pricing, purchase history and analytics outputs. The exact scope depends on the business model and regulatory requirements.

Uses of viðskiptaupplýsingar include facilitating sales and marketing, delivering customer service, performing analytics and reporting, managing risk and compliance, and supporting accounting and procurement. Data may be collected directly from customers, suppliers, or generated during transactions and interactions.

Legal and regulatory context is shaped by data protection and privacy laws that regulate the processing of personal data, including principles such as purpose limitation, data minimization, accuracy, and storage limits. In Iceland and many EU/EEA jurisdictions, GDPR and related national laws require a lawful basis for processing personal data, appropriate security measures, and mechanisms for data subject rights and cross-border transfers. Organizations may also have contractual obligations to protect data when sharing it with processors and partners.

Governance and data quality are essential for viðskiptaupplýsingar. Effective data governance ensures accuracy, completeness and timely updates, while access controls, audit trails and data retention policies help maintain security and compliance.