vivaz

Vivaz is a brand name derived from the Spanish adjective vivaz, meaning lively or vivid. It has been used in various product and marketing contexts, reflecting an emphasis on energy and vitality. The most widely known example is the Sony Ericsson smartphone released in 2010 under the name Vivaz, with a closely related model Vivaz Pro.

The Sony Ericsson Vivaz was introduced as a mid-range touchscreen smartphone designed to highlight multimedia features. It runs on the Symbian operating system and offered a touchscreen interface, a capable camera for stills and video, and mobile data connectivity. The Vivaz Pro variant added a physical QWERTY keyboard and, in some markets, enhanced networking options.

After its release, the Vivaz line was gradually phased out as Sony Ericsson shifted toward the Android-based Xperia smartphones. In branding outside mobile devices, the name Vivaz has been adopted by other companies, but none has produced a single dominant product line associated with the term. The word itself remains a common descriptor in branding, drawing on its Spanish meaning to convey liveliness and vividness.