visualidentity
Visual identity refers to the collection of all visual elements that a company or organization uses to present itself to the public. It is the outward appearance of a brand, designed to be instantly recognizable and communicate its core values and personality. Key components of visual identity typically include a logo, color palette, typography, and imagery.
A well-defined visual identity is crucial for brand recognition and consistency. When these visual elements are
The primary goal of visual identity is to differentiate a brand from its competitors and to create
Developing a strong visual identity is a strategic process that often involves market research and a deep