virtasanan
Virtasanan is a term used in contemporary ethics and media studies to describe a form of moral framing in online discourse. It denotes the deliberate construction or curation of narratives that foreground virtue in order to influence how audiences judge a person, organization, or issue. Unlike straightforward opinion, virtasanan emphasizes the moral valence of the message itself.
Origin and usage: The term is a neologism that has emerged in online discussions of political communication
Mechanisms: Virtasanan operates through coordinated framing, selective disclosure of actions, and alignment with perceived audience values.
Relation to other concepts: It is related to virtue signaling but emphasizes strategic curation and audience
Criticism and potential uses: Critics argue virtasanan can erode trust if perceived as manipulation or hypocrisy.