vihreällepesulta
Vihreällepesulta is a term used in Finnish-language environmental discourse to describe the practice of presenting products, services, or policies as environmentally friendly when the claims are not substantiated or are exaggerated.
The term is formed from vihreä ('green') and pesu ('washing'), with the suffix -lta to create a
The term appears in media commentary, NGO reports, academic articles, and public debates about corporate sustainability.
Indicators commonly associated with vihreällepesulta include vague or broad claims (for example, 'eco-friendly') without definition, emphasis
Regulators in the European Union and Finland have urged substantiation of environmental claims and pursued cases
Related concepts include greenwashing, sustainable development, corporate social responsibility, and consumer protection.