viettely
Viettely is a neologism that emerged in the early 2020s within the context of digital media studies. The term is used to describe a specific type of rapid, algorithmically driven content dissemination that occurs on social networking platforms. Unlike traditional virality, which relies largely on human sharing and word‑of‑mouth propagation, viettely phenomena are characterized by a combinatorial explosion of user interactions, multimodal formats, and real‑time feedback loops that collectively accelerate the spread of a single piece of content. The word itself is a portmanteau of “viral” and the suffix “‑ly,” indicating the action or characteristic of spreading with lightning speed.
Scholars using the term often focus on the interaction between automated recommendation engines, memes, and fleeting
In current practice, marketing professionals apply the concept of viettely to forecast campaign performance, while sociologists