repost

A repost is the act of publishing content that was previously published by another person, on the same platform or across different platforms. It can be identical to the original material or include additions such as commentary, captions, or context. Reposts are common for articles, images, videos, memes, and other media, and are used to reach new audiences, preserve content, or curate information.

Reposting can help with visibility and information dissemination, but it also raises ethical and legal considerations. Attribution to the original author and source is often encouraged, and in some cases permission from the rights holder is required. Copyright law varies by jurisdiction, and in many places reproducing copyrighted work without authorization can infringe rights unless the material is in the public domain, licensed for reuse, or qualifies as fair use or fair dealing. Platform terms of service may further require that users own the rights to what they post or obtain permission to reuse it.

Platforms differ in how they handle reposts. Some provide built-in resharing or crossposting tools, while others discourage duplicate posts or label them as repeats. Moderation policies may remove reposts that violate rules (for example, misinformation, spam, or copyright concerns).

Reposts can also influence engagement metrics and audience perception, sometimes reinforcing credibility or spreading outdated information if context is lost.

See also: cross-posting, resharing, reupload, copyright, fair use.