verkkoseurannan

Verkkoseuranta, or online monitoring, is the systematic collection, analysis, and interpretation of data related to online resources and user activity. In Finnish usage the term covers both technical monitoring of networks and systems to ensure availability, performance, and security, and analytics of how users interact with websites and applications.

Technical verkkoseuranta involves network performance monitoring (tracking latency, uptime, packet loss), traffic analysis (flows and patterns), log management, and security monitoring with tools such as intrusion detection systems (IDS) and security information and event management (SIEM) platforms. It can include synthetic monitoring, where scripted transactions are run to test service health, and real user monitoring (RUM) that observes actual user interactions.

In business contexts verkkoseuranta also means web analytics and user behavior tracking for marketing and product optimization, including page views, click paths, conversions, and retention. Data are collected from servers, applications, client devices, and cloud services, often by agents, probes, or analytics libraries.

Legal and ethical considerations are central. Compliance with data protection and privacy laws, such as the EU General Data Protection Regulation (GDPR), requires data minimization, lawful bases for processing, transparency, access controls, retention limits, and, where applicable, data subject rights. Organizations should assess risks, obtain consent when needed, and implement robust security for stored data.

Other related terms include web analytics, internet surveillance, network monitoring, and performance management.