veebiväljades

Veebiväljades is an Estonian term used in digital analytics to describe the points where visitors leave a website, or the pages that function as such exit points. The phrase is generally understood as the Estonian equivalent of the English “exit pages” or “web exits.” In web analytics, veebiväljades often denotes the page-level exit rate, a metric representing the share of sessions that end on a particular page. Marketers and UX researchers analyze veebiväljades to identify drop-off points in the user journey and to determine where improvements are needed to keep users engaged or guide them toward conversion.

Applications and interpretation: Data about veebiväljades helps in understanding user behavior, prioritizing optimization tasks, and designing better navigation, content, and calls to action on pages with high exit rates. Web analytics tools typically report top veebiväljades as part of overall site performance, sometimes alongside related metrics such as bounce rate, time on page, and exit rate by device or channel.

Limitations and variations: The term is not universally standardized; its exact meaning may vary among practitioners. Some sources may simply refer to “exit pages” or “pages where visitors exit” rather than using the Estonian compound. In non-Estonian contexts, English equivalents are more common.

See also: Exit page, analytics, user journey, conversion funnel.