valorisé

Valorisé is the past participle of the French verb valoriser and is used as an adjective to describe something that has been valued, enhanced, or promoted. Its meaning depends on the context: it can refer to an object whose economic value has increased, to an effort aimed at highlighting or leveraging certain qualities, or to a perception in which value is attributed to a particular element.

Etymology and grammar: valorisé derives from valoriser, which itself comes from valeur (value) and ultimately from Latin valor. As an adjective, valorisé agrees in gender and number with the noun it qualifies: un actif valorisé, des actifs valorisés, une compétence valorisée, des compétences valorisées. In compound tenses, it is used with auxiliary être or avoir depending on the construction, but when used adjectivally it simply modifies the noun.

Typical domains: in economics and finance, valorisation refers to increasing or recognizing the value of assets, capital, or projects, and the term valorisé describes those assets once their value has been enhanced. In marketing and communication, valoriser means to highlight strengths or to increase brand appeal, so a produit valorisé or une marque valorisée describes something promoted or valued by consumers. In culture and heritage, valoriser means to promote and preserve assets, often by documenting, presenting, or investing in them; artifacts or sites can be described as valorisés when their significance is acknowledged.

See also: valorisation, valeur, valoriser, mettre en valeur.