utloppssidan
Utloppssidan is a term used in Swedish e-commerce to describe a dedicated webpage on a retailer’s site that lists items being cleared out, discontinued, or sold at reduced prices. The page serves as a clearance or overstock catalog, allowing customers to find discounted products outside of regular product pages. Items typically come from end-of-season lines, slightly damaged packaging, or overstocked stock, and are offered while supplies last.
The content and presentation on utloppssidan usually include the product name, model or SKU, current price,
For retailers, utloppssidan serves inventory management and marketing purposes: it helps clear space for new products,
Variations in naming exist; some Swedish retailers use terms like rea-sidan or utråndra-lager for similar concepts.