upplýsingin

Upplýsingin is an Icelandic media outlet that focuses on providing detailed reporting and analysis of political, economic, and social developments within Iceland and on the international stage. The editorial team has a reputation for in‑depth investigative journalism, and the publication is often cited by other Icelandic news organizations as a source of background information. Upplýsingin hosts a website that aggregates news stories, opinion pieces and feature articles, and it offers a subscription service for premium content that includes exclusive interviews and extended analysis.

The magazine was launched in 1998 by a group of journalists who sought a platform that would allow for longer form coverage than what was available in the mainstream press. Initially published in print, the circulation peaked in the early 2000s with a weekly distribution to subscribers and newsstands in Reykjavik. With the rise of digital media, Upplýsingin shifted its focus to online content in 2007, reducing its print schedule to a quarterly supplement. Since then, the site has expanded its reach through podcasts and multimedia reports, and the staff has grown to include both seasoned reporters and young freelancers. The editorial policy emphasizes objective reporting and fact‑checking, with a clear separation between news and editorial.

Today, Upplýsingin maintains a modest but loyal readership of professionals, academics and policy analysts. While it no longer shares the same circulation numbers as it did in its print heyday, it continues to be regarded as a credible source of Icelandic news and has played a notable role in shaping public debate on issues such as the 2008 financial crisis, environmental policy, and cultural affairs. The publication’s archives are frequently used by researchers and journalists as a repository of in‑depth reporting from the last two decades.