upandcoming

Up-and-coming is a compound adjective used to describe someone or something that is likely to achieve prominence or success in the near future. It is commonly applied to people, such as artists, athletes, or entrepreneurs, but can also describe projects, companies, or trends that are seen as having growing influence. The term implies potential rather than established status, distinguishing the subject from established or veteran figures.

Etymology: The phrase is a straightforward combination of up (indicating rise) and coming (approaching prominence), first attested in English in the 19th century; the commonly used hyphenated form up-and-coming is standard in modern writing; sometimes seen without hyphens in branding or informal contexts, or as up-and-comer when used as a noun.

Usage: In journalism and entertainment, "an up-and-coming artist" signals a rising talent who may achieve wider recognition. In business and tech, "an up-and-coming startup" suggests a venture with momentum. The term can also appear in marketing, profiles, and awards to identify candidates for future recognition. Because the phrase is inherently qualitative, it can reflect subjective judgments and hype; some critics argue it sweeps breadth of potential into a single label.

Alternative terms include rising star, promising newcomer, emerging talent, or breakout. See also emerging markets or breakthrough potential. The phrase is generally avoided when overused or when the subject has already achieved established status.