turundusinfrastruktuuri
Turundusinfrastruktuuri, often translated as marketing infrastructure, refers to the interconnected systems, tools, and processes that support an organization's marketing activities. It encompasses a broad range of elements, from the foundational technology that enables marketing operations to the strategic frameworks that guide decision-making. This infrastructure is crucial for effectively reaching target audiences, managing customer relationships, and achieving marketing objectives.
Key components of marketing infrastructure include marketing technology (martech) stacks, such as customer relationship management (CRM)