trustsignalen

Trust signals, or trustsignalen, are cues that websites or online services use to convey trustworthiness to users. They help users assess risk when sharing personal data, submitting payments, or making purchases online.

Typical trust signals include security indicators (SSL/TLS encryption, privacy policies, data handling practices), verifiable contact details (physical address, phone number, email), transparent information on pricing, terms of service, and return or refund policies, evidence of quality or reliability (customer reviews and ratings, case studies, testimonials), third-party verification (certifications, seals, audits), and reliable payment methods and guarantees.

When present and credible, trust signals can reduce perceived risk, increase perceived credibility, and improve engagement or conversion rates. They are part of a broader user experience and do not by themselves guarantee product quality or service performance; misuse or outdated signals can damage trust.

Best practices include ensuring signals are accurate, up-to-date, and relevant; placing them in expected locations; avoiding clutter; providing explanations or links to more information; and complying with applicable privacy, consumer protection, and data security standards.

In practice, trustsignalen are widely used across e-commerce, SaaS platforms, financial services, and media sites as part of online trust and credibility strategies, and are studied in fields such as consumer behavior and web usability.