tobakssdirektivet

Tobakssdirektivet, known in English as the Tobacco Products Directive and in the European Union as Directive 2014/40/EU, is a regulatory framework that harmonises rules governing tobacco products and related nicotine-containing products across the EU. It was adopted in 2014 and member states were required to transpose its provisions by 2016. The directive aims to reduce tobacco consumption, curb illicit trade, and protect public health while preserving the functioning of the internal market.

Scope and aims: The directive covers manufactured tobacco products such as cigarettes, cigars, pipe tobacco and roll-your-own tobacco, as well as electronic cigarettes and refill liquids containing nicotine. It sets rules on product safety, information, advertising, packaging and labeling, and age of sale. It also introduces measures to combat illicit trade and to ensure consumer protection.

Key provisions for tobacco products: Health warnings must cover a substantial area of packaging (typically 65% of the front and back). It regulates the use of additives and characterising flavors in tobacco products, and it imposes strict age verification to prevent sales to minors. Advertising and promotional activities are restricted, and sponsorship related to tobacco products is limited. The directive also introduces a track-and-trace system with security features to monitor tobacco products throughout the supply chain.

Electronic cigarettes and nicotine liquids: For nicotine-containing devices and liquids, the directive sets product safety requirements, labeling and information obligations, and restrictions on advertising. It imposes limits on nicotine concentration and container capacities, and requires child-safety features and appropriate consumer information.

Implementation and impact: Transposition and enforcement have varied by member state, with ongoing updates as markets and technologies evolve. Tobakssdirektivet remains a central reference point in EU tobacco and nicotine regulation and public health policy.