tiskovinu

Tiskovina, in Czech, denotes printed matter—physical materials produced for information, advertising, or documentation and intended for distribution to the public, organizations, or internal use. The term is used across libraries, archives, marketing, administration, education, and publishing to distinguish print from digital media. Tiskoviny are typically produced in various formats and can serve informational, promotional, or archival purposes.

Common forms include leaflets (letáky), brochures (brožury), catalogs (katalogy), posters (plakáty), manuals and forms (manuály, formuláře), annual reports and other administrative documents, as well as books, magazines, and newspapers. They may be distributed directly to audiences, provided through institutions, or used within organizations for internal communication and record-keeping.

In practice, tiskoviny function as tangible carriers of information and are often designed with attention to typography, layout, and legibility. They are subject to production processes such as editing, printing, folding, binding, and distribution, and they may vary in permanence from disposable flyers to durable reference documents.

In libraries and archives, tiskoviny are categorized as printed matter and managed as part of a broader information carrier collection. The concept emphasizes physical format—the material object—distinct from digital media, audio-visual formats, or other non-print information carriers.

Etymologically, tiskovina derives from the Czech word for printing (tisk) and encompasses a broad range of printed materials used for communication, documentation, and promotion in Czech-speaking contexts.