timetoconversion
TimetoConversion, often written as time-to-conversion, is a metric used in digital analytics to quantify the duration between a user’s initial interaction with a brand or product and a subsequent conversion event such as a purchase, signup, or information request. It provides a sense of how quickly users move from awareness to action within a given context.
Measurement and scope: It can be calculated for individual users by subtracting the timestamp of the first
Applications: The metric supports attribution modeling, campaign optimization, and customer journey analysis by highlighting how long
Limitations: TimetoConversion is sensitive to attribution scope, measurement window, and data quality. Cross-device behavior, offline conversions,
See also: time to purchase, conversion rate, funnel analysis, customer journey analytics.