tiklash
Tiklash is a term used in media studies and online discourse to describe a rapid, coordinated backlash phenomenon on short-form social media platforms, most notably TikTok. It refers to a wave of critical content—videos, stitches, duets, and comments—that emerges quickly in response to a perceived misstep by an individual, brand, institution, or trend. Tiklash is distinguished by its speed, meme-driven formats, and decentralized participation, often lacking a centralized leadership and relying on remix culture to spread.
Etymology and usage: The word blends TikTok with lash or backlash. It first circulated on online communities
Mechanisms: Content spreads via short videos designed for easy remix; memes, catchphrases, and format templates such
Impact: Tiklash can amplify accountability and consumer advocacy, drawing attention to issues that might otherwise be
Related terms: macro-tiklash and micro-tiklash describe scales of campaigns; the phenomenon overlaps with techlash, meme culture,