tierprising
Tierprising is a strategic framework in product and pricing design that structures offerings into multiple tiers. Each tier delivers a defined set of features, performance, and service levels, with prices that increase with value. The approach aligns product architecture, customer segmentation, and go-to-market messaging to encourage progression from entry-level options to higher-value tiers.
The term emerged in business discourse in the 2020s, particularly among marketing and product management communities
Tierprising relies on gating features, usage limits, and service levels to distinguish tiers. It often includes
Benefits include higher average revenue per user, clearer value propositions, and better alignment with diverse customer
Applications and variations are common in software-as-a-service, cloud platforms, and professional services. Tierprising models range from
See also: pricing strategy, tiered pricing, subscription economy, product tiering.