themselvesas

Themselvesas is a neologism used in some sociolinguistic and digital identity studies to denote the practice of presenting oneself as a chosen identity or persona. The form combines themselves and as to stress the act of constructing an identity "as" something else, rather than simply displaying a fixed self. The term is not widely standardized and its usage varies among scholars.

Definition and scope: The term refers to intentional self-presentation across contexts, notably online platforms, where individuals curate profiles, posts, and interactions to project a specific identity. It encompasses multiple facets: selection of roles, language style, visuals, and audience targeting, and often involves audience-aware impression management.

Context and examples: In social media, creators may present themselvesas experts, artists, or advocates, adapting their persona to fit community norms and expectations. In professional networks, a user may present themselvesas a thought leader, even when their offline role differs.

Relation to existing concepts: The term intersects with self-presentation, identity performance, and dramaturgical theory, and parallels existing discussions of digital personas and brand identity.

Criticism and limitations: Critics argue that the label risks implying a singular, coherent self, whereas identity in practice is fluid. Some caution that the term may be misapplied to confuse authenticity with performativity.

See also: self-presentation; performativity; digital identity; identity work; persona.