teknografinen

Teknografinen is a Finnish term used to describe technography-related analysis of technology within social contexts, such as organizations, markets, and user communities. It refers to documenting what technologies exist, how they are used, and how they influence and are influenced by people and processes.

The teknografinen approach focuses on the technology landscape and its connections to work practices, governance, and outcomes. It covers hardware, software, cloud services, networks, data platforms, and related governance structures, and it also considers the relationships between technologies, workflows, and organizational roles.

Methods for teknografinen analysis include surveys, interviews, asset inventories, software and hardware inventories, telemetry data, and vendor or market reports. Technographic data can be analyzed to segment customers, map technology stacks, or assess digital maturity within a population or organization.

Applications of teknografinen analysis span market research, product management, and strategic planning. In market research, it helps identify adoption patterns and needs; in product management, it informs feature development and integration strategies; in sales, it supports technographic targeting; and in IT governance, it assists in planning and risk assessment related to technology portfolios.

Relation to related fields: teknografinen analysis intersects with IT asset management, information systems, digital sociology, and marketing analytics. While it shares with ethnography an interest in human–technology interactions, teknografinen emphasizes the technical landscape, usage patterns, and organizational implications rather than cultural description alone.