sélucider

Sélucider is a neologism used in francophone discussions of media studies and digital self-presentation to describe the deliberate curation and framing of information about oneself, a group, or an organization in order to present a clear, coherent public image. The practice often involves selective disclosure, narrative framing, and timing of posts or statements to maximize perceived lucidity while minimizing ambiguity.

Etymology and history: The word is formed from elements of selection (sélectionner) and lucidity (lucidité) with the infinitive ending -er, signaling a performative action. It emerged in early 21st-century debates about online identity, branding, and reputation management, and has since appeared in academic articles, journalism, and professional discourse on digital communication.

Applications: In social media and personal branding, individuals may sélucider by curating biographies, highlights, and posted content to maintain a consistent persona. In corporate and political contexts, organizations may sélucider to align messaging, manage reputational risk, and respond to events, sometimes through coordinated framing of information and crisis communication.

Criticism and reception: Critics argue that sélucider can erode authenticity, obscure nuance, and create misleading impressions by emphasizing coherence over complexity. Proponents contend that it helps audiences navigate dense information landscapes and allows for clearer communication. Ongoing debates emphasize transparency about framing choices and the role of media literacy in evaluating curated narratives.

See also: self-presentation, impression management, branding, selective exposure, media literacy.