szlogen
Szlogen is a short, memorable phrase used to convey a brand idea, product benefit, or political message. It aims to be easily recalled and to create a quick association in the audience. In Polish usage the term is common and is often translated as hasło reklamowe (advertising slogan) or simply as szlogen in some contexts. Such phrases appear in advertising campaigns, political communications, public campaigns, and corporate branding, and they are frequently used in logos and packaging to express a concise idea.
Etymology and scope: The word slogan derives from English, with roots in Gaelic, historically meaning a battle
Characteristics: An effective szlogen is brief, specific, and easy to repeat. It often uses rhythm, alliteration,
Creation and evaluation: Developing a szlogen involves positioning, audience research, and testing. Copywriters draft variants and
Critique and limits: A szlogen can become cliché or mislead if it overpromises or misrepresents attributes.