szemkövetést

Szemkövetés, a Hungarian term, translates to "eye-tracking" in English. It is a technology and research area that focuses on measuring and analyzing the movement of a person's eyes as they look at something. This can involve recording where a person is looking, how long they are looking at a particular spot, and the pattern of their gaze.

The primary purpose of szemkövetés is to understand visual attention and cognitive processes. By observing eye movements, researchers and developers can gain insights into what information is being processed, how people interact with visual stimuli, and what elements are capturing their interest. This has broad applications across various fields.

In user interface and user experience (UI/UX) design, szemkövetés helps in evaluating the effectiveness of websites, applications, and other interfaces. It can reveal if users are noticing important information, if navigation is intuitive, and where they might be experiencing difficulties. In marketing and advertising, it is used to test the impact of advertisements and product packaging, identifying which visual elements are most engaging.

In psychology and neuroscience, szemkövetés is a valuable tool for studying attention, perception, memory, and reading. It can be used in clinical settings to aid in the diagnosis and understanding of conditions affecting visual attention or cognitive function. Furthermore, in fields like virtual reality and automotive safety, szemkövetés contributes to creating more immersive experiences and developing systems to monitor driver awareness. The technology typically involves specialized hardware, such as infrared cameras, and sophisticated software for data analysis.