substantteihin

Substantteihin is a Finnish neologism that emerged in the early 2020s. It describes the act of deliberately choosing a more subdued or less flashy aesthetic or lifestyle, often as a reaction against perceived societal trends of excessive consumerism or ostentatiousness. The term is a portmanteau, blending "substanssi" (substance) and "tyyli" (style), implying a focus on inherent value and quality over superficial appearance.

The concept of substantteihin is not necessarily about minimalism in a strict sense, but rather a conscious decision to prioritize functionality, durability, and personal meaning in one's choices. This can manifest in various aspects of life, including fashion, home decor, and even digital consumption. For example, someone practicing substantteihin might opt for well-made, timeless clothing over fast fashion, invest in practical and enduring furniture, or curate their social media feeds to focus on content that provides genuine insight or utility.

The underlying philosophy suggests a move away from constantly chasing the newest trends or accumulating possessions for the sake of status. Instead, it emphasizes a thoughtful curation of one's environment and possessions, aligning them with personal values and long-term satisfaction. While it can be seen as a counter-movement to consumer culture, substantteihin is not inherently anti-materialistic. Rather, it advocates for a more intentional and discerning approach to consumption, where each acquisition or stylistic choice is made with purpose and consideration of its lasting impact.