statusvertoon
Statusvertoon is a sociological term that describes the practice of publicly displaying indicators of social status to influence how others perceive an individual or group. The phenomenon covers online and offline behavior, including the presentation of wealth, education, affiliations, lifestyle choices, and credentials. It operates as a form of social signaling and impression management.
Originating in Dutch, statusvertoon combines status with vertoon, meaning display or show. The term has gained
On platforms such as social networks and professional networks, statusvertoon manifests through posts about luxury goods,
Researchers note that statusvertoon can shape audience perceptions, influence consumer behavior, and contribute to social comparison
Related concepts include conspicuous consumption, social signaling, and impression management in online identity construction.