standee

A standee, also known as a cutout or stand-up, is a life-sized, freestanding cardboard or similar material display, often featuring a printed image of a person, character, or product. They are commonly used for promotional purposes in retail stores, at events, and in public spaces to attract attention and convey information. Standees are typically designed to be easily assembled and transported, with a foldable easel backing to allow them to stand upright. The images printed on them can range from celebrities endorsing products to fictional characters from movies or video games, or even representations of merchandise being sold. They serve as a visual aid, aiming to engage potential customers or attendees by providing a recognizable and often eye-catching presence. The term "standee" itself is derived from the idea of the display standing on its own. They are a cost-effective marketing tool due to their size and visibility.