stakeholderpersonas
Stakeholder personas are fictional, data-driven representations of individuals or roles who have an interest in a project, program, or product. They combine traditional stakeholder analysis with user-centered persona techniques to help teams understand who is affected, how they are affected, and how to engage them effectively.
Purpose and scope include clarifying needs, influence, and decision criteria across diverse actors such as sponsors,
Creation typically involves identifying stakeholders, assessing their influence and interest, and gathering evidence through interviews, surveys,
Components commonly include: role or title, objectives, success metrics, concerns, information needs, decision authority, communication preferences,
Uses and benefits encompass improved alignment, targeted messaging, better requirement elicitation, and proactive risk and change
Typical examples illustrate contrasts, such as a finance controller prioritizing ROI and compliance versus a field