squishy

Squishy is an informal term for a soft, compressible object that slowly returns to its original shape after being squeezed. In common usage it often refers to squishies, a class of foam-based novelty toys designed for slow recovery. They are typically made from soft polyurethane foam with a thin outer skin and may be scented; designs range from animals to foods and characters.

Design and reception: Squishies emphasize tactile sensation and slow-rise behavior. When pressed, the foam deforms and gradually regains shape, creating a relaxing sensory effect. Variants vary in finish (glossy or matte) and may feature printed designs or custom artwork. The trend grew in East Asia and spread globally via social media in the 2010s and 2020s, fueling a market for collectibles and handmade items.

Safety, longevity, and environment: Cheaper squishies may contain fragrances, dyes, and adhesives that pose safety concerns. Consumers should follow age guidance and supervise use for small parts to reduce choking risk. Heat and humidity can degrade foam over time, shortening life and causing odors. The market also encounters questions about labeling, non-toxicity, and the environmental impact of foam-based toys.