spintekens

Spintekens is a term used in Dutch-language media and political discourse to describe statements or narratives that are intentionally framed to create a favorable impression while omitting or downplaying information that might contradict that impression. The term is used descriptively and can carry a pejorative connotation, but it is not a formal category in logic or linguistics.

Common techniques associated with spin include selective presentation of data (cherry-picking), framing that emphasizes certain aspects of an issue while neglecting others, and the use of euphemistic or vague language to obscure meaning. Spinners may also rely on ambiguity, insinuations, or redefining terms to shift responsibility or cast events in a more favorable light. Presenting opinions as facts, drawing false equivalences, and using authority or momentum to lend legitimacy are additional methods sometimes described as spin.

Spintekens frequently appear in political campaigns, government communications, corporate public relations, and opinion journalism. Critics argue that spin can undermine transparency, distort public debate, and hinder informed decision-making, while defenders may view framing as a normal and legitimate part of communicating complex issues to diverse audiences.

To counter spin, media literacy and critical evaluation of sources are encouraged. Practical safeguards include cross-checking information with multiple sources, examining the full context and data, identifying omissions or selective framing, and distinguishing clearly between verifiable facts, interpretations, and opinions.