sobe

SoBe is a term used to refer to more than one thing in the United States, most commonly the district known as South Beach in Miami Beach, Florida, and a beverage brand originally named SoBe (South Beach Beverage Company). The two uses are unrelated beyond sharing a name derived from South Beach.

South Beach, or SoBe, denotes the southern portion of Miami Beach. It is a coastal district famous for its beaches, nightlife, and a large collection of Art Deco architecture from the 1920s and 1930s. The area has developed into a major tourist and cultural hub, with iconic streets such as Ocean Drive and a mix of hotels, restaurants, galleries, and shops. South Beach gained notoriety for its vibrant lifestyle, diverse dining scene, and ongoing architectural preservation, including a recognized Art Deco Historic District.

SoBe (South Beach Beverage Company) is an American beverage brand known for fruit-flavored drinks, teas, and related beverages. The brand became known for products such as Lifewater and Elixirs, marketed with bold flavors and bright packaging. SoBe originated in the United States during the 1990s and later became part of a larger beverage portfolio through acquisition by a major company, which integrated the line into its distribution network. Over time, product lines have evolved, with some varieties continuing in certain markets while others were discontinued or reformulated as market strategies changed.

In addition to these primary meanings, SoBe is occasionally used as shorthand in branding or casual speech to refer to South Beach in different contexts. The term may appear in guides, marketing, and local references associated with the Miami Beach area.