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sobe

SoBe is a term used to refer to more than one thing in the United States, most commonly the district known as South Beach in Miami Beach, Florida, and a beverage brand originally named SoBe (South Beach Beverage Company). The two uses are unrelated beyond sharing a name derived from South Beach.

South Beach, or SoBe, denotes the southern portion of Miami Beach. It is a coastal district famous

SoBe (South Beach Beverage Company) is an American beverage brand known for fruit-flavored drinks, teas, and

In addition to these primary meanings, SoBe is occasionally used as shorthand in branding or casual speech

for
its
beaches,
nightlife,
and
a
large
collection
of
Art
Deco
architecture
from
the
1920s
and
1930s.
The
area
has
developed
into
a
major
tourist
and
cultural
hub,
with
iconic
streets
such
as
Ocean
Drive
and
a
mix
of
hotels,
restaurants,
galleries,
and
shops.
South
Beach
gained
notoriety
for
its
vibrant
lifestyle,
diverse
dining
scene,
and
ongoing
architectural
preservation,
including
a
recognized
Art
Deco
Historic
District.
related
beverages.
The
brand
became
known
for
products
such
as
Lifewater
and
Elixirs,
marketed
with
bold
flavors
and
bright
packaging.
SoBe
originated
in
the
United
States
during
the
1990s
and
later
became
part
of
a
larger
beverage
portfolio
through
acquisition
by
a
major
company,
which
integrated
the
line
into
its
distribution
network.
Over
time,
product
lines
have
evolved,
with
some
varieties
continuing
in
certain
markets
while
others
were
discontinued
or
reformulated
as
market
strategies
changed.
to
refer
to
South
Beach
in
different
contexts.
The
term
may
appear
in
guides,
marketing,
and
local
references
associated
with
the
Miami
Beach
area.