sitelinkförlängningar

Sitelinkförlängningar are a feature in online advertising platforms, primarily Google Ads, that allow advertisers to display additional links below their main search ad. These links direct users to specific pages on the advertiser's website, rather than just the homepage. The purpose of sitelinkförlängningar is to provide users with more relevant options and make it easier for them to find the information they are looking for quickly.

These extended links can showcase different sections of a website, such as product categories, contact information, "about us" pages, or special offers. By offering these direct pathways, advertisers can improve user experience, increase the click-through rate of their ads, and potentially drive more conversions. The decision to show sitelinkförlängningar is automated by the advertising platform based on various factors, including the relevance of the links to the user's search query and the overall performance of the ad.

Advertisers can manually configure their sitelinkförlängningar, specifying the destination URLs and anchor text for each link. They can also set start and end dates for these extensions, allowing them to be used for specific campaigns or promotions. This granular control enables advertisers to tailor their ad extensions precisely to their marketing objectives, making their ads more informative and actionable for potential customers.