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A stakeholder map is a visual tool used in project management, business strategy, and organizational development to identify and analyze the various individuals, groups, or organizations that have an interest in or can influence a project, initiative, or business. It helps in understanding the relationships and potential impact of these stakeholders.

The process typically involves brainstorming to identify all potential stakeholders. Once identified, they are then often plotted on a grid or diagram. A common approach is to use a two-axis grid, with one axis representing the level of interest or power a stakeholder has, and the other axis representing their level of influence or impact on the project. This allows for categorization into different quadrants, such as high power/high interest, high power/low interest, low power/high interest, and low power/low interest.

Analyzing the stakeholder map helps in developing appropriate engagement strategies. For stakeholders with high power and high interest, close management and active involvement are crucial. Those with high power but low interest may require satisfaction, ensuring their needs are met without necessarily requiring deep engagement. Stakeholders with high interest but low power might need to be kept informed and consulted, while those with low power and low interest may require minimal effort. The map serves as a dynamic document, often updated as the project progresses and stakeholder dynamics change.