shiftoften
Shiftoften is a term used in discussions of work rhythm and cognitive load to describe the frequent shifting of attention or tasks within short time spans. It denotes a pattern in which a person alternates among tasks, topics, or digital contexts rapidly, often driven by notifications, changing priorities, or flexible schedules.
The word blends shift and often; it emerged in online productivity and cognitive psychology discussions in
In practice, shiftoften is linked to context switching costs: each switch incurs mental effort and potential
Critics note that shiftoften overlaps with established concepts such as task switching, interruptions, and fragmentation and
Related concepts include task switching, interruptions, cognitive load, and time management.