salesand
Salesand is a term used in business discourse to describe the integrated practice of aligning sales with related functions such as marketing, customer success, and data analytics to optimize revenue. The concept emphasizes cross-functional collaboration, shared goals, and unified processes across the revenue cycle rather than treating sales and marketing as separate domains.
The term blends "sales" with the conjunction "and" to signal bridging disciplines, and it has appeared in
Key components include common metrics (revenue, forecast accuracy, pipeline velocity, customer lifetime value), an integrated technology
Variants and usage: some organizations deploy a formal RevOps or "sales and marketing alignment" framework under