roughhandling
Roughhandling refers to the improper or forceful manipulation of goods during transit or storage. This can include dropping, throwing, kicking, or stacking items in a way that compromises their integrity. The consequences of roughhandling can range from minor cosmetic damage to complete product destruction, leading to financial losses for businesses and dissatisfaction for consumers.
Factors contributing to roughhandling can include inadequate training of personnel, insufficient packaging, excessive speed in handling
To mitigate roughhandling, organizations implement various strategies. These include using appropriate packaging materials that offer shock