reklaamida

Reklaamida is the Estonian verb meaning to advertise. It refers to the act of promoting goods, services, events, or ideas to a target audience through paid media or other communication channels. The related noun reklaam denotes an advertisement or the advertising itself. The word reklaamida is formed from the noun reklaam with the verb-forming suffix, and it is commonly used across business, media, and everyday language. The term is borrowed from German Reklame, entering Estonian through historical contact with European languages.

In usage, reklaamida is a transitive verb. It is common to hear statements such as a company reklama oma tooteid kampaania kaudu or reklaamib reklaamitud sõnumi. Advertisers use a variety of channels, including online banners, social media, television, radio, and print. A typical advertising effort involves steps such as market research, message development, creative design, media planning, placement, and performance monitoring.

Regulation and ethics: Advertising is governed by general consumer protection and truth-in-advertising rules. In Estonia, practice is guided by national law as well as industry self-regulation and codes that promote honest, non-deceptive advertising and specify restrictions for certain products or audiences.

See also: Reklaam, Turundus, Meediaplaneerimine.